Headed by Virgil Abloh, OFF-WHITE c/o VIRGIL ABLOH™ has been defining the grey area between black and white since 2013. Abloh's pursuit of his own visual vocabulary combines ideologies behind graphic design, art history, semiotics and luxury, actualising today’s youth culture’s concept of embracing the “now.” Collaborating with brands such as Levi's, Moncler, Nike and IKEA, the label successfully cultivated a multidisciplinary outlook on design that resonates widely with the masses.