Chum originated from Utah, USA. Founder and river guide Mike Taggett saw the need for a holder to prevent the loss of sunglasses leading to the first Chums Original retainer in 1983. Today, Chum crafts American-made accessories and ready-to-wear clothing that continue to revolutionise optical fit and function. After the label opened its first retail store in Tokyo in 2008, the family-run brand quickly gained international traction for its enduring outdoor aesthetic, playful designs and quality finishes.