Embroidered towel

Launched in 2016, BEAMS JAPAN spreads the charm of Japan both within its borders and abroad. We personally curate specialty items from all around Japan and bring them to you with our original spin. The collection doesn’t only offer quality, well-crafted items, but a chance to really feel the culture of Japan. BEAMS JAPAN shines light on the wit and senses signature to Japan, bringing you not only the local history and culture that produced those items, but the hopes and stories of those who crafted them. Based on the sensibility and curiosity we’ve fostered over the years, BEAMS JAPAN has prepared a wide lineup of items from fashion and culture, traditional craftsmanship and good-luck charms, to everyday necessities with a twist, even whimsical rarities that will put a smile on your face.