OFF-WHITE c/o VIRGIL ABLOH™
Established in 2013, OFF-WHITE™ takes luxury fashion by the storm in redefining the industry. Creative director and founder, Virgil Abloh proposes an unconventional paradigm shift where he defines the grey area between black and white as the colour Off-White. Encompassing this motto through his label, Abloh's pursuit of establishing a visual vocabulary has actualised the deconstruction and reconstruction of youth culture through canvassing ideologies behind graphic design, art history, semiotics and luxury. Proposing collaborations with brands such as Levi's, Moncler, Nike and IKEA, the label has established a rapport in cultivating a multidisciplinary outlook on design that resonates widely with the masses.