Prototypes, an innovative Zurich-based fashion label founded by designers Laura Beham and Callum Pidgeon, was launched on October 16, 2021. The brand embraces upcycling as a fundamental principle, rejecting traditional clothing production methods in favor of recycling and repurposing existing materials. Prototypes is dedicated to transforming deadstock fabrics and previously worn garments into new, distinctive fashion pieces that challenge conventional fashion norms while promoting a more sustainable approach to garment creation. Their collections exemplify the potential of sustainable fashion, offering stylish and environmentally conscious items.