DISCOVER THE FASHION ASIA COLLECTION
Toki Wong, the founder and designer of KOWLOONCITYBOY, harbours a passion for retro aesthetics and aspires to present a down-to-earth image of the Hong Kong male, giving rise to the brand’s name, KOWLOONCITYBOY. His vision sprang from a desire to create a distinctly local Hong Kong style for men, one that would weave a new narrative for contemporary masculinity.
The athletic underwear series, draws inspiration from the protective gear of sports, is designed to cater to the dynamic lifestyle of the modern man that blends comfort and distinctiveness. Merging playful, mischievous, and casual elements into the designs, this collection embodies its philosophy, capturing a recalcitrant spirit with its clash of styles and materials.
Wilson Yip, the visionary behind the brand, began with a simple yet relatable mishap — forgetting to zip up his fly. It was this small oversight that sparked the creation of magnet closure pants, catalyzing for Wilsonkaki’s design ethos rooted in practical innovation.
In the latest SS24 collection, “Traces Of Life”, Wilson finds inspiration from the observations of life’s natural patterns, such as the creases found on the garments of daily commuters. Wilsonkaki’s pieces are more than just clothing; they represent a lifestyle choice, a commitment to designs that speak to the rhythm of day-to-day existence.
Queenie Fan, co-founder of Cafuné, fondly recalls her first designer handbag, a vintage piece that sparked a lifelong love affair with accessories. Capturing the hearts of modern women, this passion shared with her lifelong friend and business partner Day Lau, unfolds as more than just business acumen, but also a shared vision that offers a slice of affordable luxury, rich with quality.
With a keen focus on the materials, colours, and forms, Cafuné’s latest collection remains true to its signature, soft touch with deep emotional attachment, akin to the brand’s namesake, a word in Portuguese that means ‘running fingers through a loved one’s hair’. Weaving stories and crafting experiences into their designs, Cafuné embodies a symphony of dreams, aspirations, and individuality.
Jason Lee encapsulates the spirit of a brand that transcends clothing, seeking to cultivate a culture and community. YMDH, an acronym for ‘You Make Daddy Happy’, symbolises Jason’s personal journey, becoming a platform to share his ideas and create a sense of joy.
YMDH’s narrative is woven through his designs, where each collection probes social issues and redefines the boundaries of fashion. “Life Is A Game”, the SS24 collection draws inspiration from The Sims video game, satirising the controlled lives of urbanites. YMDH invites its audience to play along, using life as a metaphor for a game, and infusing elements of pyjamas into its designs, reflecting that people often struggle to differentiate between illusion, dreams, and reality.
For Wilson Choi, the founder and designer of REDEMPTIVE, the spirit of rebelliousness and freedom has been a driving force in his fashion journey. Serving fashion as a means of self-expression and a tool for individuals to break free from conformity, he presents versatile designs that empower individuals to showcase their unique personalities.
The latest collection from REDEMPTIVE, “Out Of Service”, defies conventions and embraces the freedom to unleash one’s true self. Each piece in the collection is a reflection of Wilson’s restless soul, with avant-garde silhouettes, unexpected fabric combinations, and intricate detailing, encouraging everyone to break free from societal constraints and pursue their dreams fearlessly.
