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Found in 1999, Izzue is I.T Group’s pioneering in-house brand that offers streetwear staples with an urban flair. Rising through the ranks from a local to an international brand, now izzue operates in over 70 stores across Asia. Spearheaded by their notable lines including ARMY, IZZUE Mainline collection, and Harajuku collaboration NHIZ, izzue represents the best of Hong Kong fashion.

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