Founded in 2011, the Hong Kong-based label Mini Cream crafts everyday silhouettes that exude a playful and vibrant demeanour. Known for their four iconic cartoon mascots, the brand has built a cult following for their quirky designs and playful aesthetic. In 2019, Mini Cream launched their Menswear diffusion line. Dubbed 'MNC', the line offers street style essentials defined by bold graphics and the label's signature cartoon motif.