

A JOURNEY BEYOND BEATS
For Subi, music is a limitless canvas. “Music knows no boundaries” she declares, embracing everything from heavy metal to the latest electronic beats. Her journey began in the underground rave scene, where she discovered the magic of connection through sound. But it’s not just about the music; it’s about the people. Instead of looking to famous artists for inspiration, Subi finds her muse in her friends and their real-life stories.


MEAN GURLS CLUB: A MOVEMENT
Born from a night out in Berlin, MEAN GURLS CLUB is more than just a club—it’s a movement. Subi created this space to celebrate confidence and friendships among women, fostering an environment where individuality shines. It’s a testament to her belief that community is at the heart of creativity.


CULTURAL EXCHANGE AT YETI OUT
At YETI OUT, Subi has found her tribe—a family passionate about music and cultural exchange. By inviting international artists to perform in Hong Kong, she enriches the local scene and builds bridges between diverse communities. “It’s all about creating connections” she says, highlighting her commitment to inclusivity.


FASHION MEETS COMMUNITY
Fashion is another thread in Subi’s vibrant tapestry. With a love for brands like Carhartt WIP , she sees style as an extension of her community-focused ethos. Currently, she’s launching a glasses collaboration that will feature events in Hong Kong and Korea—an exciting fusion of fashion and cultural exchange.

